Thursday, November 8, 2007

Oregon Pinot Noir Riedel Glass: Great branding or a real tasting improvement?

Score 1 for great branding of the Oregon Pinot Noir. See the second glass pictured on the right. Its so special it gets its very own Riedel glass. From reviews I read, people swear it does make a difference.
If you want to try it out for yourself, you can buy it here.

I wondered why its specific to Oregon Pinot so I looked up the info at the Riedel site and the low down on the original burgundy glass:"The Riedel Vinum Burgundy/Pinot Glasses, Set of 4 is excellent for full-bodied red wines (more than 12.5 percent alcohol) with high acidity and moderate tannin. " So perhaps, the implication is that fine oregon pinot's have less alcohol or are not as full bodied and are enhanced by having the aroma concentrated by the new tulip shape.

I've seen this tulip style used years before in Domaine Alfred's tasting room and I was a big fan of their 2002 Estate Pinot Noir.
Anyone out there tried out these glasses yet and seen a difference?

I actually love these for the price


Tim said...

Nice marketing coup for the INPC and Oregon Pinot Noir, I guess. I'm not doubting that the new glass makes a difference in how the wine tastes, but it's a bunch of hooey to say that they conducted blind tests to prove the point. The tests are as unscientific as is possible. It no doubt consisted of a bunch of people very familiar with the way Oregon Pinot Noir tastes. I can typically pick out the wines from my region or winery at least 2/3 of the time on a blind tasting. If the tasting panel was at all inclined to favor the new glasses, and from a marketing standpoint why wouldn't they, then all they would have to do is select the Oregon Pinot in the new Oregon Pinot glasses to get the result that everyone was looking for.

SB Wine Advocate said...

i have to tend to agree with you Tim. Its very hard for experts to be accurate in a blind tasting which make me believe the majority of people buying these glasses may not be capable of discerning the difference if there is one in the first place. I can go withe the idea of the narrow nose possibly enhancing the nose of the wine but that would be true for any wine that could benefit from that not just an oregon pinot..

Taster A said...

We recently did a Riedel demonstration tasting at the Wentworth Winter Wine festival in New Hampshire.(

My background is Physics and Engineering, so I’m a little hard boiled when it comes to subjective testing. As a wine taster I have my own unique universe and I will not argue with those that can perceive a difference any more than I would argue with those that do.

I will say that I have over the 30 years I’ve been drinking wine (and now tasting) have developed my favorite wine and glass pairings. So for me, a refinement in this instinctive pairing is not a long stretch.

Additionally, the PNW is striving to define its unique expressions, therefore the folks at Riedel may have something there. I would reserve judgment until actually giving it a test drive. Is the Oregon Pinot Noir a different expression? The task of the high end glass maker (and there are others than Riedel doing this) is to then bring out the very best of that wine. It takes time, effort and money to develop a new product. Effort would be better spent on a new product line based on the same shapes (as the case with the new fangled glasses without stems) than to spend time and effort in developing a single glass. That brings in the bigger payoff.

A single glass isn’t going to make a hill of beans difference to the bottom line of the company. If it says it makes a difference and the public does not accept that, then credibility is lost. There would be risk associated with just releasing a cool looking new glass without merit.

Let’s not forget that this is a human experience. Each taster has his own universe. Each universe is unique. What is true for you is what you experience.

Anonymous said...

As an Oregonian drinking more than my appropriate amount of local Pinot Noir, I'd say that I prefer other glasses, such as a simple Bacchus 15. The reason is that the Riedel OR PN accents and focuses the alcohol, smells too alcoholic to me. I also prefer the traditional Rieldel PN fishbowl without the tulip. Great marketing, no improvement. Maybe it's global warming.

Anonymous said...

if you objectively do your own test, Oregon Pinot Glass vs the traditional Nebbiolo....You will see the difference and more than likely you will prefer to drink Oregon Pinot Noir from the Riedel Oregon Pinot Noir that I would add that drinking Oregon Pinot Noir from any glass is a treat!

JS Grame-Smith said...

If you are surely , so you have best option for the riedel glasses.

riedel glasses

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